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"With his great-great grandfather Louis Koch’s beer recipe in hand, Jim brewed the very first batch of Samuel Adams Boston Lager in his kitchen. When it was introduced in 1984, Samuel Adams Boston Lager was a complex and full-bodied craft beer in a world of thin, light-bodied mass marketed beers. After more than 30 years, this beer is still our favorite and sets the standard for all of our brews.
This is the beer that started it all. Samuel Adams Boston Lager helped lead the American beer revolution, reviving a passion for full-flavored brews that are robust and rich with character. Since 1984, Samuel Adams Boston Lager has used only the finest hand-selected ingredients to create this perfectly balanced and complex original brew."